While at Ballistic Arts, I created a brand for Veza that is modern and colourful. We used a gradient of colour to connect the brand with the transitions and growth of a family over time. The elegance and simplicity of the brand’s logo reflect the premium, high-end designs Raicon features in its contemporary, Scandinavian-inspired homes.

The goal of the Veza website was to create modern and friendly pages that reflect Raicon’s clean and modern corporate look. We used imagery of young families on the site to reflect Veza’ s target audience of young professionals and families looking to upgrade into a new home. We created a registration page that was easy to find and complete, making Veza accessible to any potential buyers.